Manning - a refreshingly progressive small rural community!
  • Manning Iowa
    • Press Coverage
    • Current Projects >
      • Completed Projects
    • Community Calendar >
      • Annual Festivals
    • Plan Your Event
  • BUSINESS
    • Business Directory
    • Economic Development >
      • City Economic Development
      • Manning Betterment Foundation
    • Chamber of Commerce >
      • Chamber Calendar
      • Chamber BLOG
    • Main Street Manning >
      • ManningCares
      • MSM Committees
      • Main Street Manning Blog
      • IT'S REFRESHING >
        • Refresh Manning Trust
        • Photos
        • Testimonials
  • COMMUNITY LIFE
    • Moving & Residential
    • Organizations
    • Youth & Schools
    • Retirement
    • Health Services
    • Religious
  • WHAT TO DO
    • Local Attractions >
      • Trinity Church - Video
      • Carroll County Freedom Rock at Manning
      • Arts and Antiquities Tour
    • Parks and Activities
    • Rec Center >
      • Timmerman Shelter House
      • Kerkhoff Shelter House
    • Food, Drinks, Shops
    • Day Trips
  • CITY
    • Council & Boards
    • Police & Emergency
    • Maintenance & Utilities
    • Cemetery
    • Historic Preservation Commission
  • Library
    • Kids, Teens & Young Adult
    • Adult
    • Research Resources

Manning It's Refreshing brand campaign awarded a Main Street Iowa Award

4/10/2017

Comments

 
SUPERIOR MARKETING EFFORTS
 
In 2010, the City of Manning, Manning Chamber of Commerce and Main Street Manning (MSM) kicked off an effort to revitalize the Manning website. A team of volunteers engaged Main Street Iowa for assistance to answer the question “what do we brand ourselves?”
 
In 2011, Main Street Iowa employed two professional marketing companies, Downtown Pros and Arnett Muldrow & Associates, to develop a brand for Manning. They found Manning to have the following attributes: deep-rooted history in thinking ahead; stepping up to the plate and getting things done; a community that cares for one another; neighbors are considered family; our handshake is our promise; proud of our German heritage; a humble lot, with big vision and the stubborn determination to accomplish whatever we set our minds to.
 
The recommendation and branding strategy were revealed December 2011 and the slogan “Manning Its Refreshing” was adopted. In 2012, a graphic depicting Manning’s skyline icons (German Hausbarn, Trinity Church, Milwaukee Trestle and water tower) was developed as part of a separate Visioning Program led by Iowa State University and Trees Forever. The graphic, along with a blue swoosh, were integrated into a brand logo.
 
The branding strategy and style guide provided direction and tools needed to create a marketing package to support broader promotional, branding and economic development goals. The style guide contained ready-to-use graphics, visual aids and marketing examples adaptable to various mediums and applications. After months of preparation, the brand was launched mid-2012 with a community kickoff and major press coverage.
 
The initial $9000 budget was sourced through donations and a Timmerman Charitable Trust Grant and were used to market the brand. Subsequent monies were raised thru sales of the Refresh Manning banners on Main Street.
The brand slogan/logo is integrated into many Manning entities and initiatives. In recent years, it has been used in the following manners:
City of Manning correspondence, business cards, vehicles, clothing and blade signage
Main Street Manning correspondence, office signage, clothing and business cards
Printed on C3 (Christ, Celebration and Community) T-shirts
Newspaper and radio ads
Billboards along Highway 141
Social media
Manning Its Refreshing Trust Fund
Main Street banners
Memorabilia (for sale and free), bumper stickers, Manning photo books
Public Relations campaign designed by Drake University
Trail To Nowhere fundraiser
 
As a result, the two brand elements, slogan and logo, have extensive recognition within and outside the community. Buildings have been painted, roofed or lit in the brand colors. It has become a pervasive element of the downtown district and the community. Additional “refreshing” art structures designed by Iowa State University’s College of Design will be fabricated/installed in multiple areas of the community.
 
Picture
Comments

    Categories

    All
    Branding
    CIty Of Manning
    Hotel
    IKM Manning Schools
    Main Street Manning
    Main Street Minute
    Media
    Newsletters
    Tourism
    Visioning

    Archives

    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    January 2014
    December 2013
    October 2013
    August 2013
    April 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012

    RSS Feed

Manning It's Refreshing

Local News & Blogs

Chamber of Commerce Blog
Main Street Manning Blog
Dave Kusel's Website

Manning News Journal
Carroll Daily Times Herald
Carroll Broadcasting

Favorite Links

Business Directory
IKM-Manning School Calendar
Manning Community Event Calendar

Local Weather
Local Market Reports - 51455 


Contact Us

www.ManningIA.com was created and is maintained through the collaboration of:

Main Street Manning
Manning Chamber of Commerce
City of Manning

Questions? Call City Hall: 712-655-2176 
or Email Us: cityofmanning@manningia.com