Main Street Manning - Advanced Marketing Analysis Press ReleaseMain Street Iowa announced Manning as one of six communities in Iowa to be awarded an
Advanced Marketing Analysis. This analysis provides advanced level market study and business recruitment services specifically designed for communities which have previously completed a market study facilitated through Main Street Iowa; have a need to update market information; and are seeking to take the scope of economic vitality and business development efforts to a new level. This advanced level program capitalizes upon past investments of time and effort and elevates local Main Street economic development initiatives. The technical assistance, valued at $20,000, was secured via an application by Main Street Manning. The effort will be led by Main Street Manning but includes representatives from the City of Manning and local business leaders.
Manning completed its first Marketing Analysis in 2014 and action items generated from that analysis directly led to the opening of The Market Place on Manning’s Main Street.
Jay Schlinsog, Downtown Professionals Network (DPN) has been retained by Main Street Iowa to provide technical assistance and training services. DPN is a research and planning firm specializing in the revitalization and enhancement of traditional downtown and neighborhood business districts. Since its founding in 2000, DPN has evolved to serve a clientele that includes local, state and national economic development organizations located throughout the country.
The process will start in April and run thru August. Activities include: review and/or update a preliminary target list of, and profiles for, specific business types and concepts that appear to have the best potential to be accommodated and succeed in the market based on the availability and appropriateness of properties and spaces, market characteristics, product/service lines, complementary businesses and uses, competition, price points, merchandising and marketing techniques, etc.
Thanks to downtown revitalization efforts and private investment, Manning's award-winning downtown looks and feels like a place people want to do business in. Main Street Manning believes the Advanced Marketing Analysis will provide information on the types of businesses to recruit.
Advanced Marketing Analysis. This analysis provides advanced level market study and business recruitment services specifically designed for communities which have previously completed a market study facilitated through Main Street Iowa; have a need to update market information; and are seeking to take the scope of economic vitality and business development efforts to a new level. This advanced level program capitalizes upon past investments of time and effort and elevates local Main Street economic development initiatives. The technical assistance, valued at $20,000, was secured via an application by Main Street Manning. The effort will be led by Main Street Manning but includes representatives from the City of Manning and local business leaders.
Manning completed its first Marketing Analysis in 2014 and action items generated from that analysis directly led to the opening of The Market Place on Manning’s Main Street.
Jay Schlinsog, Downtown Professionals Network (DPN) has been retained by Main Street Iowa to provide technical assistance and training services. DPN is a research and planning firm specializing in the revitalization and enhancement of traditional downtown and neighborhood business districts. Since its founding in 2000, DPN has evolved to serve a clientele that includes local, state and national economic development organizations located throughout the country.
The process will start in April and run thru August. Activities include: review and/or update a preliminary target list of, and profiles for, specific business types and concepts that appear to have the best potential to be accommodated and succeed in the market based on the availability and appropriateness of properties and spaces, market characteristics, product/service lines, complementary businesses and uses, competition, price points, merchandising and marketing techniques, etc.
Thanks to downtown revitalization efforts and private investment, Manning's award-winning downtown looks and feels like a place people want to do business in. Main Street Manning believes the Advanced Marketing Analysis will provide information on the types of businesses to recruit.
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